RWF 5: THE ONE TOUCH PROJECT – Self-defense for the blind

Listen to RWF 5: THE ONE TOUCH PROJECT – Self-defense for the blind

The 1Touch™ is the first comprehensive descriptive self-defense program designed specifically for people who are blind. The program is a hands-on self defense
Technique for dealing with assaults, aggressive behavior,
and bullying.

Bill’s guest today is Stephen Nicholls, the creator of the 1touch program. Stephen is accompanied by two graduates of the training, Carrie and Lori.
Some of the topics covered include:

  • How it all began
  • Stephen’s personal background
  • “One touch” is not a martial art
  • Meeting Umit Turkusev
  • Working with Veterans groups in the US and UK
  • How taking the program changed Lori and Carrie’s lives
  • The sisters plans to spread the “one touch” word
  • “One touch” can be humbling for a traditional martial arts master
  • It’s about empowerment as much as anything else
  • How the training saved one woman from an attacker

Upcoming events

  • April 13-15th Long Beach Veterans Administration CA
  • April 16th, Junior Blind of America Los Angeles CA
  • May 18-20th, Texas School for the Blind
  • June 9-11, Ohio School for the Blind
  • August 12-14, Second Sense Chicago IL
  • August 24-26, Secaucus NJ

For more information e-mail

Contact Bill!

To submit questions to Bill Kociaba, drop him a note at You can also visit his site at Or, feel free to leave your comment below. You may also use your iBlink Radio app to leave an iReport.

Posted in Real World Fitness | Leave a comment

Independence: A Wound to Profitability?

Some of the benefits in being an entrepreneur are to have freedom over our personal schedules, develop innovative ideas, find creative ways to troubleshoot problems, make things more efficient, think out of the box, and control our own destiny.

Would you agree with that statement?

After all, as entrepreneurs that is our badge of honor, right? Freedom and independence.

We don’t want anyone telling us we have to show up for work an hour earlier…

Can’t take our sick kids to the doctor appointment today…

Need to change our family vacation because a co-worker has that slot already…

Need to solve a problem the bosses way when the obvious perfect solution is right there…

Got moved to a different department due to downsizing…

Or worse, get handed a pink slip.

I’ll be the first to admit, after all these years of being family- or self-employed, I don’t think I could work for anyone else and not be totally miserable.

However, should our independence allow us to disregard wisdom? Does it morph to a point of stubbornness or digging in our heels where it actually hurts us?

What do I mean?

One of the businesses I operate has a connection with a group of similar independent business owners. We sell similar products and have the same dispensation methods for the most part. In fact, in many cases about the only difference in our businesses is the size, shape, and gender of the owners themselves.

In other words, we have a lot in common in our businesses.

That would mean we could discover something, learn something, or find a success in our independent business; then share it with others, and very likely they too would have that same success.

What’s even more is the way our business affiliation is set up, the better each individual business owner does, the stronger the group becomes as a whole fiscally. Talk about incentive to share information and help each other out, right?

Well, you’d think so, but here’s the rub.

A few of us have tried to get these folks to share information via an e-mail discussion list 3- or 4-different times now. After all, we are in different geographic locations, and while we get together once or twice a year at a conference, that doesn’t go too far in networking ideas and successes.

Unsuccessful in getting them to participate, shaking my head incredulously along with a few others who are not business owners but who are involved in this group, I came up with another idea.

I put together an e-mail informing this group that they have a chance at winning twenty-five bucks, proceeded to encourage them about the personal benefits of the discussion list, and reminded them what types of things we could share. All the while sprinkling in a total of four different times that they could win $25. All they needed to do was simply reply to the e-mail, give some ideas how they plan to grow their business, and pick a number from one to a thousand. The closest number to mine wins. I even e-mailed the number to a non-bias party for transparency.

All proud of myself for digging in my own pocket to try helping this group to participate in their own success, within a handful of hours I got a call.

A fellow business owner on the other end said they had gotten communications from other business owners wondering why they had to pay $25 to be a part of the e-mail discussion list.



Your what hurts?

I was literally open-mouthed and no words came out.

First, I immediately lose respect for someone who doesn’t have the hutzpah to pick up the phone or send me an e-mail directly asking, “What the hell are you getting at here?”

But, four times I’d Mentioned they could win $25 just for participating in their increased chance of success. All that was asked was to reply to the e-mail and share ideas so we can learn from each other.

And somehow I was soliciting money from them? Hmm.

Afterwards, I sent off a copy of the e-mail to other individuals not affiliated with the group to see if I in any way portrayed a solicitation. If I did, I’d own up to it and apologize.

These folks were just as perplexed as I.

I love to learn, and there is a huge lesson in this. As I said, I’m all for being independent, feeling free, being my own boss and all that. But I walked away from this experience reinforcing the principle of looking at the world for what it is, not with the motive of proving inaccurate assumptions.

You know, take the glasses off and not look through rose-colored ones, dark sunglasses, or ones green with envy or jealousy. Just look at it for what it is.

These folks really are nice, good people, I really like them, but if they would have actually read the four times I mentioned about possibly winning money, rather than seeing a dollar symbol and assuming that meant they had to pay, they would have read it in a whole different way.

Get this. Out of the twenty-six business owners the e-mail went out to, just one person red it and got it. One single person, that was it! Incredible. If it took that one person 5-minutes to reply, he earned $300 an hour just for responding.

I know the lack of response was not completely due to the twenty-five dollar thing. As I said, I’ve tried this before, this group has just dug in their heels. They don’t want anyone telling them what to do, or even worse, expose how they are doing things in case it turns out not to be right.

I don’t know about you, but I’d rather be wrong, find a new way, and improve my profits; rather than live in fear I may be doing something wrong, don’t want to admit I’m not the Warren Buffett of my industry, and increase my profitability by learning from others.

Honestly, I don’t take the inquisition or lack of response personally. And am I done trying to get this group united? I would if I saw no benefit from it. But no, I see the end result before it is realized, and it looks pretty good from where I sit. I might just pick up the phone and call each and every business owner to make sure they’d gotten it, find out why they didn’t respond, and take a new approach.

Listen, we can’t be so stubborn, so independent, so into ourselves that we ruin our opportunity to role model other peoples success and steer clear of pitfalls they’ve experienced.

Let’s do ourselves a favor in business, find ways of networking and hooking up with others who do what we do, learn from them, share what we’ve learned, even in sectors where competition is a concern, there are things we can learn from others.

And most of all, do not make assumptions about the world around us with the motive of only proving our own insecurities, fears, or self-righteous independence.

A very interesting study was done years ago, maybe you’ve heard about it. A group of individuals in a lab setting were given barbiturates, and another were given amphetamines.

The thing is, each group was told the opposite. That is to say, the barbiturate folks were told they were taking amphetamines, and vice versa.

What they found was an incredible result. Not all, but a good many of the people who were given barbiturates and told it was amphetamines? Experienced amphetamine symptoms, even though their body consumed the exact opposite.

If that doesn’t prove our pre-determined minds are capable of controlling how we experience the world around us and how we see it, I don’t know what will.

Posted in Uncategorized | 2 Comments

RWF 4: An interview with fat loss expert Josh Hillis

Listen to RWF 4: An interview with fat loss expert Josh Hillis

JOSH HILLIS is a nutrition coach who specializes in habits-based, positive his popular fitness and fat-loss blog, has tens of thousands of regular readers, and his fat-loss and kettlebell-training e-books have helped people reach their personal goals for more than 10 years. Josh is currently the head coach at PowerHour Group Personal Training in Denver, Colorado. He recently collaborated with legendary fitness author Dan John on the new book FAT LOSS HAPPENS ON MONDAY.

I recently caught up with Josh between clients to conduct this fun interview:

  • How he got started
  • Finding his niche
  • Learning from his clients
  • His first E-book
  • Changing priorities
  • Last to be picked for sports as a kid
  • The value of a great coach/teacher
  • RKC vs SFG
  • Studying with Alwin Cosgrove
  • How the book came about
  • The importance of developing habits
  • It’s really not complicated
  • Little changes can make huge differences
  • Dan John + Laree Draper + Josh =

  • Working with Dan
  • The future
  • Random rambling about our personal fitness heroes
  • Hearing the author reading his own words

Josh is one of the most enthusiastic (and likeable) people I have ever had the pleasure of speaking with. His genuine love for what he does shines through whenever he speaks. We went off on several tangents during this interview simply because we were having a great conversation about something we both really love. I left it all in so you can get a deeper feeling for who we both really are.

If your goals are fat loss focused I can’t recommend this book highly enough, and if you are in the Denver area and are looking for a trainer, get in contact with Josh! Josh!

Click here to order FAT LOSS HAPPENS ON MONDAY

Contact Bill!

To submit questions to Bill Kociaba, drop him a note at You can also visit his site at Or, feel free to leave your comment below. You may also use your iBlink Radio app to leave an iReport.

Posted in Real World Fitness | Leave a comment

5 Reasons Why Guide Dogs Are a Terrible Idea!

If you’re blind, you obviously read Braille. Your hearing must naturally be superior to your sighted peers, and of course you have a guide dog! Right?

Well, that last may not be as pervasive as the first and second. Someone recently told me the number of guide dog users has actually declined in my millennial generation. I have no evidence proving this one way or the other, but for the general public, to see a blind person with a guide dog feels as natural as butter and toast.

Thing is, I’m not so sure guide dogs are right for everyone. Or, maybe I’m just projecting my own uncertainties onto the rest of the community?

Last November I took the first step in the application process to return for a second Seeing Eye dog. It’s been more than three years since I lost Gator, and even though I’ve gotten around just fine with a white cane, I am approaching what feels like the final years with sight, however minimal that sight might be. I admit it’s unnerving if I sit still long enough to contemplate total blindness. NFB philosophy be damned, and the thought of an extra set of eyes to help me navigate the world does bring a measure of comfort. But, is it enough to go get another dog?

In no particular order, here are reasons why a guide dog would be a terrible idea:

1. It’s expensive!

Taking possession of a guide dog is not in of itself expensive. To my knowledge, the Seeing Eye is the only school that charges for ownership, and at $150 for first time students, $50 for returns, the amount is negligible.

It’s everything that comes after graduation that is expensive. You should take good care of your pets regardless of their purpose, but service animals demand that extra stretch in commitment to ensure their long-term health. That means better than average dog food, consistent vet visits, and springing for medical treatments that some would deem optional under less special circumstances.

2. It’s inconvenient!

At the Seeing Eye you get up early to begin the daily training. Fortunately these days I’m getting up at 3:30, giving me an unfair advantage over my future comrades, but beating dawn at school is different from beating dawn at home, on a Saturday, in the middle of winter, a snowy winter, a snowy winter when you wake up feeling like a truck ran you over.

After a long day of flying, your first priority is not locating a cab, finding your room, or feeding yourself. At least in my experience, the top concerns were twofold: 1) finding a place for Gator to relieve himself; and 2) finding a trash can to dispose of it. You’d be surprised at how much of a nuisance it can be to find a friggin’ trash can when you need one!

This, of course, assumes the stubborn canine chooses to relieve himself on command. Remember that snowy winter where you felt like crap? Pun totally intended? Well, if you’re in a hurry to get somewhere, but you know your dog well enough to know they need to go out, you will stand there, maybe pace back and forth until he finds the perfect spot. And you are sorely tempted to shake the animal, because both you and he know the whole damn world is basically its urinal, so just go for the love of all things holy!

And speaking of traveling, tall people bid thee farewell to leg room. Yes, some dogs are smaller and therefore easier to stow away, but small or large, it’s less space for your feet or the carry-on you used to be able to place beneath the seat in front of you.

3. It’s time-consuming!

On any given day you can decide to go outside, or not. You can decide you’re going to take a walk, or not. Your dog, however, requires both, and even now, living on a large fenced-in lot, I understand despite my ability to open the back door and cut the dogs loose, proper exercise is necessary to keeping a dog engaged and out of trouble.

4. It’s unwelcomed attention!

The United States has made decent strides in implementing equality laws. Sadly, we’re still a tad bit behind in changing minds. Did you read about the ACB’s lawsuit in DC? So, yes, that means the cab driver may or may not pick you up. You may or may not be welcomed into a restaurant, and while you may file complaints, is that really the way to make a name for yourself as a person with a disability in the 21st century?

Let’s not even talk about attention to appearance. No matter how hard you work at it, you will have dog hair on your clothing. That’s just part of the bargain, and while you might get a pass for casual dress, wearing dog hair on a suit deals a hefty blow to your attempts to be taken seriously.

And, we can’t talk about attention without acknowledging the obvious. From here on out, it’s all about the dog, ’bout the dog, ’bout the dog, no kidding! When I had Gator I often wondered if my friends and acquaintances even remembered my name! Even now, several years after reconnecting with old acquaintances, the leading question is not about my health, my job, my general well-being, but rather: Where is that handsome shepherd of yours?

5. It can be dirty work!

When I was training with Gator, everyone made such a big deal about bonding with your dog this and bonding with your dog that. Say what you will, but there is no greater bonding experience than cleaning after your animal, be they pet or guide.

The first morning we were expected to begin cleaning up after our dogs, one of my new friends nearly gagged. I laughed. What a girl! Then one morning Gator had diarrhea. I stopped laughing…

The dog will inevitably vomit. If you’re good, you may even avoid stepping in it. One day my idiot dog went and got his paw stuck in some discarded fencing. It’s a good thing blood doesn’t phase me.

Damn! Any Words of Encouragement?

If you were contemplating a dog, came across this post and felt discouraged, you should not get a dog. It’s a lot of work. It’s a lot of responsibility. It’s constant care and attention and a commitment to keep up the dog’s level of training. No one will fault you for being mature enough to walk away.

If, however, you plowed through it and decided none of these deterrents really deterred you, by all means push forward.

I have never heard of anyone who returned their dog on account of not being able to afford it. That’s not to say you should not go into the commitment with your eyes wide open and take steps to prioritize their care. If the dog needs to be prematurely retired, and you choose to keep your dog, assuming your school lets you keep the dog, the small financial breaks you get at the vet cease to exist. Your school can usually provide a good safety net for active guide dogs, but medical emergencies can sometimes outpace school assistance.

Owning a guide dog can be inconvenient, but hell, being blind can be inconvenient. You may as well have a good excuse to bring your puppy to work. As for the airplane comfort? Well, there’s no lying about that one. If you’re tall, you’re screwed.

Yes, handling a guide dog can take up precious time you could have once spent doing something else. I don’t know. I mean, it seems like a fair trade considering the service they perform on your behalf, and the bonding thing really does smooth over some of those minor gripes.

Unwanted attention? Well, here again I point back to the blindness thing. You’re always going to attract it in some form or fashion. Society has not improved to such a degree that the role of service animals is fully embraced in all public spaces and across varying cultures. It’s really going to come down to whether or not you love dogs by nature and whether or not you feel the dog is worth it. Learn to make a lint brush part of your essential tools. People will generally understand you have a dog; therefore, the dog hair is a nuisance but at least a condonable shortcoming on appearance.

That leaves us with the least fun aspect of owning a guide dog, and well, there’s no covering up that one. It would be crappy of you to leave your dog’s mess behind. Neighbors will raise a stink. Strangers will give you dirty looks. Your fellow blind comrades will turn up their nose. Haha. The puns sounded so much funnier in my head than they do coming through your screen reader, I’m sure.

In all seriousness, there are definite pros and cons to committing to a guide dog. Do not get a dog because your family thinks it’s a good idea, you think it would be cool to have a fully trained pet, or need to rely on a dog to gain your independence. Whatever the guide dog school marketing might argue, the dog does not grant you independence; it will enhance it. Do get a dog if you can treat the dog as a living, breathing companion you can collaborate with to navigate the world.

So, why do I care? Because I’m toying with the idea of returning for my second dog. Someone said writing things out helps with the brainstorming, so why not turn my scribbles into a post you can mutually benefit from? And, speaking of blogging, I always thought it was a little lame when people kept a journal of their guide dog training experience. Kind of fru fru if you ask me, so if I go back to school, I’m totally blogging the experience like the lame-ass blind person that I am! And you will read it, because you are every bit as curious as I am to know, if I go, whether or not my dog will come with a redonkulous name like Bon Bon, Daisy, or Pebbles… Actually, come to think of it, Pebbles would be kind of cool.

Comments? Questions? I’ll answer what I can and leave it to the experts to field what I cannot. And if you think it would be worth featuring a SeroTalk Extra maybe not even so much on guide dogs, but on understanding animal behavior, let me know this as well.

Posted in Blog | 31 Comments

SeroTalk 225: Mirror Mirror

Download SeroTalk 225: Mirror Mirror or use the audio player below the show notes to tune in.

Joe, Katie, and Laine are back at it again. Steve is still very much a part of the family but is shifting over to anchor a different project at SPN.

Speaking of SPN, thank you to Audible for their continued sponsorship of the Network. Joe recommends you read They Thirst by Robert McCammon, which you could get for free via

Recently in Tech News

Here were the recent tech stories that made headlines:

Google talks about offering its own cellular service

HBO Now” coming this spring for $15 per month, with Apple as launch partner

Apple Watch will have ‘thousands’ of apps

Apple’s medical research app raises hopes, questions

Smartphone dead? Fuel cells offer instant power anywhere

Android 5.1 arrives with HD calling and safeguards for stolen phones

Would You Pay $499 for Medium-Rare Steak That Cooks Itself?

A T Pulse

Lots of news in the assistive tech industry. Don’t forget to check out Joshua Loya’s coverage of CSUN 2015. Among other news:

MathPlayer 4 Public Beta is Released

Introducing AT Prime!

Breeze + coming soon this Spring

Bluetooth beacons are helping the blind navigate London’s Tube

San Fransisco International Airport Demonstrates indoor navigation system for Visually impaired passengers

Finger-mounted reading device for the blind

What’s Next looks at drawing equipment for the blind

Human Interest

And then there’s the human interest pieces that usually make for colorful commentary.

Straight To Audiobook: Authors Write Original Works Meant To Be Heard

Nick Kroll, Jenny Slate, and Adam Scott to star in My Blind Brother Shortly after this episode released, Laine published a blog post going into more detail on the subject, which you can read here.

Former Prison May Become Home For Adults With Special Needs

The afternoon I spent as an adult with special needs

A Scientist Accidentally Developed Sunglasses That Could Correct Color Blindness

Science proves men are more narcissistic than women

From the Mailbag

In addition to iReports played in the show, here are some e-mails we received.

From Christopher:

*”I wanted to thank Laine for encouraging me to take a second look at Google apps accessibility. I have, using the resources you all provided finally ditched Outlook for email and am using the Gmail standard interface full time, and enjoying it very much. I’m taking more tentative steps into Google’s office-like products, but expect to at least achieve competence with them over the next couple of months as another tool in my toolbox. I appreciate the pointers and the impetus to explore this again.

Finally, I am enjoying the renaissance of Serotalk. Along with the Blind Bargains content hosted by former Serotalk members, I am enjoying the greater variety of perspectives on AT and related issues that all of you are providing. I’m looking forward to what you all will think of next.”


And from Jenine:

*”Thanks for the discussion about cord cutting. I’m curious as to which internet and phone providers you all chose.

I need to have a land line for private use though I have considered just having the cell. My husband is wanting to get rid of his land line and just go with his cell.

Anyway, I’m looking into the Apple TV and am adding up costs. right now our cable bill keeps creeping up. It’s at $170 a month which is outrageous for the amount of TV we watch. I’m not convinced that the internet service or land line phone service is that great either.

Keep up the great work!”


Jenine also asked about alternatives to the Samsung Haven. Do you guys have any suggestions? Please post them in the Comments here.

Get in Touch!

Want to connect with our hosts? Tweet us! Katie @holnan, Laine @laine_amoureux, and Joe @ScribblingJoe.

For comments, questions and criticisms of the show, please e-mail them to resources (at) serotalk (dot) com, Tweet them @SeroTalk, or use your iBlink Radio app to send us an iReport!

Posted in Podcasts, SeroTalk | 1 Comment

Leadership and Professionalism: Key Qualities

What makes someone a leader or a professional? Is it their ability to aspire and motivate subordinates? Is it a specific set of skills or knowledge? Perhaps, or perhaps it is far more. I think ultimately the definitions are subjective and open for interpretation, to a degree.

The following definitions were retrieved from the Merriam-Webster Online Dictionary leadership, as a noun means 1: the office or position of a leader 2: capacity to lead 3: the act or an instance of leading 4: leaders Leading, an adjective 1: coming or ranking first : foremost 2: exercising leadership 3: providing direction or guidance 4: given most prominent display Professionalism, A noun: the skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well 1: the conduct, aims, or qualities that characterize or mark a profession or a professional person(see 1professional) 2: the following of a profession (as athletics) for gain or livelihood.

Qualities/Characteristics According to Forbes Magazine the top 10 qualities, of a leader, are: Honesty Ability to delegate Communication Sense of humor Confidence Commitment Positive attitude Creativity Intuition Ability to inspire The Holden Leadership Center includes the following as must have characteristics of good leaders Ability to be proactive rather than reactive Flexibility/adaptability Respectfulness Open-mindedness Resourcefulness Ability to recognize achievement Being well informed/educated Being interested and engaged in feedback and making change Being well organized Consistency Discussion

I have had the opportunity to learn from some of the greatest minds in the assistive technology industry. They have not only taught me a lot about technology, access technology/accessibility, and other specific hard skills; they have also taught me some valuable soft skills, like how to be an effective teacher and to relate to consumers in a meaningful yet professional way. Through it all they have demonstrated leadership and professionalism that I aspire to. Those who have modeled leadership and professionalism throughout my life, education and career have lead by providing direction/guidance and demonstrating professionalism. Each of my mentors have been honest, creative, committed, and had a sense of humor, though some may have been a little dry. In short, they have been teachers.

Professionalism has been demonstrated to me in a variety of ways. First, these people were honest and treated others with respect and dignity. Second, these professionals utilized constructive criticism and provided direction/guidance to others who might be struggling or disagree with them on a topic. The third way that professionalism has been demonstrated by my mentors is through open, direct, conversation and information sharing.

An action that one perceives as honest or respectful may be perceived differently by others. Honesty and respect are key components in defining both leadership and professionalism. If the perception of honesty or respect is perceived as dishonest or disrespectful conflict may arise, and the professionalism or capacity for leadership may be questioned. It is such perceptions that leave the definitions of professionalism and leadership open for interpretation.

So, how do you define leadership, or professionalism?

Posted in Blog | Leave a comment

Don’t Let An Invoice Be The Last Thing Your Customer Sees From You!

Recently, I decided to spring for an indoor spinner bike. You know, one of those exercise bikes you’d find in a workout club?

I’ve wanted one for years. When I could see, I loved to ride bike. An afternoon ride out to my parent’s place and back twenty-miles away was not all that out of the ordinary.

The Walkman radio piping tunes in, riding along the river on a fall evening, taking in the aroma of the country, checking out the wildlife, getting chased by Cujo–for those old enough to remember that movie.

It was great exercise. I loved it. So, I wanted to get back into biking indoors to get the cardio exercise rolling again, and see if I can get the old muffin top back down to flat-belly.

Here’s the point.

I researched all these spinner bikes and thought I had one picked out until I ran across this outfit in California.

They had some YouTube spots that were, and are, just awesome. Jeff, unfortunately no longer with us, did an excellent job of making you feel his place was the place to buy a bike, and really it is. I totally recommend Tell them I sent you… What the heck.

Anyway, this place is top notch, they really know there stuff, they saved me from making a wrong decision on a bike, they are awesome in every area accept for one.

The last communication I had with them was something like:

“Your bike is shipping, attached is a copy of your invoice, and here is our purchase policy below.”

Not only that, the reply, obviously an auto-responder e-mail, was filled with those character artifacts one gets by pasting in a Word document into an e-mail management system.

You know, “Thank you for ™ú purchasing ™ú your ™ú new bike ™ú from us!”

Oh boy, aren’t those characters so much fun with a screen reader, not.

Here’s the thing though, even though I really like this company, and I would recommend them, I was really disappointed how they left the seller-purchaser relationship.

As a marketer, I absolutely know they are missing an opportunity with every sale to sell more, and as a purchaser I felt like someone dropped the conversation in mid-sentence.

What should they have done?

As a purchaser I would have really appreciated an e-mail stating something like:

“Congratulations on making the right choice for your new bike! We’re excited for you to get riding, and we want you to know we’re here for you anytime to ensure you get the most from your new purchase.

And to prove it, here is a 7-Point check on how to properly set up your new bike so you don’t’ injure yourself by exercising with an improperly adjusted ride.”

That is the sort of thing they should have done. Education, a company can never go wrong educating their customer after the sale. Even if I was an experienced rider, I would have appreciated the effort.

As a marketer in that same e-mail, I would have taken opportunity to offer some workout videos one can follow along with. People go to clubs or take their bikes to live workout classes where an instructor instructs to gear up, bump down, or double time the cadence; but one can follow an instructor at home too with a video workout.

Why would they not take that opportunity to add to their annual sales by helping a customer use the product they bought? I don’t have a clue.

It wouldn’t end there. I’d offer a daily tip for the first week, and maybe one a week for the next three-weeks.

Each time I’d be helping them with some aspect of their health plus offering products like protective mat, bike maintenance and polish kits, digital counsels to be attached, SPD bike cleats or shoes, proper biking attire…

The list could go on.

As a customer, I would appreciate the tips and education, and I’d be willing to look at their offers too. Why? Because I trust them and I have confidence in them.

As a marketer, even after all that, I’d still send my customers some sort of update or other reason to contact them at least once a month, because if they bought a bike from me, they likely know others who ride, and there is no better sales tool than word of mouth from a trusted source, a friend.

And that is the main point with this follow up system. You, or a friend of yours, are more likely to buy from someone who you’ve already laid out cash to once before, than someone totally new.

As an entrepreneur? Do not let that opportunity pass you up. Don’t’ let the invoice be the last thing your customers see or hear from you.

Once you’ve got a customer’s trust, respect it, but use it as well. A customer is 80% more likely to purchase from you again if they are happy with the initial purchase. Don’t leave them feeling as though they’ve been sold something, make them feel they’ve purchased more than the product, they purchased your experience and support which goes beyond the credit card transaction.

Do this in your business, and you’ll build a solid customer base and strong word-of-mouth advertising.

Until next time…

Live like you’ll never get hurt, dream like nobody is watching, and above all… try-try-try until you succeed!

Posted in Entrepreneurship | 2 Comments

Real World Fitness 3: Al Kavadlo – Top Body Weight Guru

Listen to Real World Fitness 3: Al Kavadlo – Top Body Weight Guru

In this episode of The Real World Fitness Podcast Bill addresses a listeners question regarding choosing the right gym. He also offers a couple simple nutrition tips to help lose body fat.

Bill’s special guest this week is Al Kavadlo, who is one of the busiest men in the fitness industry. Personal trainer, blogger, author of five best selling fitness books and master instructor for Dragon Door’s Progressive Calasthenics certification program!

Some of the interview highlights include:

  • Brotherly roll reversal
  • Growing up in brooklin
  • A musical family
  • The pushup battle
  • Adding intensity to basic bodyweight exercises
  • The origen of the PCC
  • The “century test”
  • “if your grandma wouldn’t know what it is, don’t eat it!”
  • Self publishing his first book
  • The Dragondoor Kavadlo marriage
  • Stretching to enhance mobility and strength
  • What’s in the future
  • Stop being negative its all good

Contact Bill!

To submit questions to Bill Kociaba, drop him a note at You can also visit his site at Or, feel free to leave your comment below. You may also use your iBlink Radio app to leave an iReport.

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Serotalk Extra: Csun 2015 Part 5

Listen to SeroTalk Extra: CSUN 2015, Part 5

In this special Joshua Loya speaks with a well known representative from APh, as well as representatives from Canon, ambutech, as well as Baum. He also was given the opportunity to speak with a representative from Click and Go, and Eric Damery of Freedom Scientific, as well as some other fun surprises along the way. Many thanks to Joshua Loya for giving us such great and diverse coverage. Thanks also goes out to those interviewed for their time and information.

You can always find the latest on this show and others on the SeroTalk Podcast Network

using iBlink Radio for your iOS device, the Kindle Fire, the Mac or your Android device. You can even leave us an iReport right from the iBlink app.

Thank you for listening!

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Serotalk Extra: Csun 2015 Special Part 4

Listen to SeroTalk Extra: CSUN 2015, Part 4

In this special Joshua Loya speaks with independence Science. He also speaks with a representative from Optelec, Humanware, Tobiidynavox and Aira as well as some other surprises.

You can always find the latest on this show and others on the SeroTalk Podcast Network

using iBlink Radio for your iOS device, the Kindle Fire, the Mac or your Android device. You can even leave us an iReport right from the iBlink app.

Thank you for listening!

Posted in Uncategorized | Comments Off