Target Will Improve Point of Sale Equipment to Benefit Shoppers with Visual Impairments

Minneapolis, Minn. (May 14, 2009)– The American Foundation for the Blind (AFB), American Council of the Blind (ACB), California Council of the Blind (CCB) and Target (NYSE:TGT) announced today that the organizations have collaborated to improve the Target checkout experience of guests with visual impairments and ensure their privacy.

The AFB, ACB and CCB applaud Target’s efforts and urge other retailers to follow its example.

Point of Sale Improvements

Target will add tactile keypads to point of sale devices at all

Target stores. This improvement allows shoppers who have visual

impairments or difficulty reading information on a touch screen to

privately and independently enter their personal identification

number (PIN), protecting their financial privacy. The devices feature keys arranged like a standard telephone keypad and work in conjunction with Target’s current point of sale  terminals. All Target stores in California will have the new devices by December 2009, and keypads will be installed in all Target stores nationwide by the end of 2010.

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